This is an early commercial in my career and I include the spot to show how my design aesthetic was an early, integral part of my commercial advertising career. As a point of reference, this commercial was created years before I directed my first Target spot.
I was lucky enough to work with the fine folks at ad agency, Tucker Tapia of Chicago, who truly gave me the space to create a cohesively styled, graphic-centric world, utilizing Crate&Barrel products. The directive was to create a warm and fun spot that utilized their holiday products as “musical instruments” along with a sound effects laden track, “played” by talent who could bring a sense of life and wonder to this stylized world.
